#tbt - Enjoy a taste of local history

Today we present a taste of local history!  

Our ThrowBackThursday blog features “The Jug” -- a Middletown, Ohio, fast-food drive-in pioneer dating back to 1932. It still operates with new ownership at the corner of Central Avenue and Highview Road.  

According to the 2019 book, “Iconic Restaurants of Butler County” by Teri Horsley, “One of the reasons the Jug is considered a Middletown landmark is because it is one of the oldest continuously operating drive-ins in America.” 

Horsley recalls that the Jug “was first opened on South Main Street, in the city, by the former Middletown Journal-News Publisher Bert Lawler, who wanted to open a restaurant for his wife. By 1939, Lawler decided to expand his business and moved the Jug to Central Avenue, and in 1948, it moved to its current Central Avenue location just up the street.” 

The author reports that “numerous people” have owned the Jug over the years, including “perhaps the most successful,” Dick Henderson, who “has a background in the food service industry, having worked at the Jug as both a carhop and cook when he was a teen.” He purchased the local icon in 1966.  

She continues that in 2018 Donnie Osborne, “himself a former customer of the Jug who lived in the neighborhood behind the restaurant as a teen, decided that he wanted to revive the place that was such an important part of his own childhood...”  

Enjoy “Jug” nostalgia with a look at several old newspaper ads, including the following which takes the form of a letter to customers.  It appeared in the June 21, 1953, Middletown Journal and recalls the Jug’s history to that point.  

Titled “21 Years of Faith, Work and Service...and the Greatest of These ...is Faith!,” it begins: 

“It was June 20, 1932! Our country had hit the very bottom of the worst depression in history....Pay envelopes were flat if they came at all...The situation was desperate! Business places weren’t opening up ; they were folding. It seemed fool-hardy to risk capital in a new venture, especially if the venture was completely untested... 

 “Faith was as important as money!” ‘Drive-ins’ had appeared with moderate success at scattered spots but never in this area and hundreds shook their heads questioningly (even sympathetically) when we decided to take the step... 

“And so the Jug was born! It was a tiny little structure on limited space along South Main Street. Receipts the first night were less than eight dollars. When they ran as high as $15.00 nightly by the first week-end we began fortifying faith with confidence... 

“The public responded generously and we held fast to policy. Nine years later – 1941 – the second Jug opened on East Central Ave. (then Coles Road). Crowds that had outgrown our cramped quarters on South Main Street by this time people were coming from many distant areas to eat and drink with us... 

The Jug was an institution. It had become sort of a community meeting spot for people of all ages...It was hard work for us but a lot of fun, too. It gave us the opportunity to meet wonderful people and make many, many fine friends. And it proved what we had always believed – that Faith and Honesty and Sincerity coupled with serious effort – would bring success...” 

We also feature what appears to be one of the earliest Jug advertisements : the June 25, 1932 “Pop! Goes The Cork” ad inviting customers to its “Barnitz Field/S. Main Street” location in downtown Middletown.  

 

Sources: “Iconic Restaurants of Butler County Ohio” by Teri Horsley, is available for checkout at MidPointe Library. 

Middletown Journal articles/advertisements are available for viewing on microfilm at MidPointe’s Middletown location and online via MidPointe’s website: 

www.midpointelibrary.org > eResources > Research Databases > Magazines and Newspapers  

MidPointe Library